Marketing or customer related intangible assets such as brands, patents, trademarks, copyrights, or customer contracts, licensing, royalty agreements etc form a significant portion of the enterprise value of many businesses. Most new age companies-being asset light & technology dependent - derive a huge chunk of their value from knowledge based intangible assets: IPRs, software, data bases or even internet domain names. Intangible asset valuation thus becomes critical for assessing, protecting, and leveraging the value of intangible assets.
Whether you need to make strategic decisions, monetize intellectual property or gain a negotiating edge in mergers and acquisitions, our past experience in valuing brands, IPRs, and licensing agreements has been invaluable to clients across various industries.
